Al-Duliman Optics
See different.
The world changes through the right lens — a bilingual public website for the Egypt branch, built around nine designer brand rooms, the in-house DULY label, a full eyewear catalogue, a filmed store walkthrough and optical services from eye tests to lenses cut in-house.
Nine houses, one room each.
Forty-Two Years, One Public Front Door
Al-Duliman Optics has been reading prescriptions and cutting lenses for forty-two years, and the Egypt branch carries nine designer houses alongside its own DULY label. What it did not have was a public front door — somewhere all of that could be seen before anyone walked in.
The brief was one bilingual website that behaves the way the branch does: browse the frames, walk the designer floor, meet the house label, understand the optical work, then book an eye test or open WhatsApp — without ever stepping outside the brand voice.
- A catalogue that shows real frames from the Egypt branch floor.
- A designer floor where all nine houses get a room of their own.
- DULY presented as a house label, not as a category on a shelf.
- Optical services and eye-test booking one tap from every page.
What An Eyewear Floor Loses Online
Eyewear is chosen with the eyes and confirmed with the hands. Moving a forty-two-year-old optical floor onto a screen breaks three things at once.
A wall of identical pack shots says nothing about scale, colour or attitude. At thumbnail size a designer frame and a house frame look the same, so people stop browsing.
Designer brands each carry their own character. Dropped into a single catalogue they cancel each other out, and the floor stops feeling like a floor.
Eye tests, lenses cut in-house and patient kids fitting are why people come back — and they are exactly what a product grid never shows.
A Website Built The Way The Floor Is Walked
We built one bilingual site that moves the way the branch does: pick a lane, spin a frame, walk the nine designer rooms, meet DULY, watch the branch itself, then book. Every surface holds one art direction — hard black-and-white type, a single orange, and real photography shot on the Egypt branch floor.
Seven lanes, eight filter chips and a 360° showroom carousel — real frames from the branch floor, spun and compared before anyone drives over.
Nine houses, nine rooms — each with its own character line, a featured frame and a direct enquiry route into WhatsApp.
The house label given a full-bleed page and a four-silhouette lineup, so it reads as a brand rather than a shelf.
Eye tests, in-house lenses, fitting, kids and aftercare — each in plain words, with a booking card that opens in WhatsApp.
Every screen, explained.
18 surfaces across the Al-Duliman Optics site — the full homepage flow plus five dedicated pages, each one designed, built and shipped live.
Home — See Different
The homepage opens on the brand’s own line — SEE DIFFERENT set half solid, half outline, with the Arabic sitting directly beneath it. Underneath, the offer in one breath: designer eyewear, the DULY label and forty-two years of optical craft at the Egypt branch.
- Bilingual EN / AR headline lockup
- Egypt Branch badge pinned in the hero
- Explore the Frames & Book an Eye Test paths
- Sticky nav: Frames, DULY, Brands, Store, Services
Choose Your Lane
A seven-row index — Sunglasses, Optical, Men, Women, Kids, DULY, Designer — where the active row lights up and swaps the portrait beside it, and the button follows whichever lane you land on.
- Seven browsing lanes, EN & AR labelled
- Hover-linked portrait preview
- Numbered 01–07 index rhythm
- One tap into the lane you picked
The Showroom — Frames Worth Seeing
The showroom puts real frames from the Egypt branch floor on a 360° turntable, running 01 of 09 with eight filter chips above it and a full spec panel alongside.
- Eight filter chips over one carousel
- 360° frame spin, hover the lens to see it worn
- Spec panel: brand, lens, category, price slot
- Ask on WhatsApp or reserve in store
The House Label — DULY
The home block for DULY, Al-Duliman’s own label, sets the wordmark half solid and half outline over a scattered editorial collage of house frames — poolside, on the street, in the hand.
- Solid-and-outline DULY wordmark
- Editorial collage of house frames
- “Made to be seen”, set in both languages
- NEW badge on the current drop
This Or That — One Frame, Different Energy
A draggable split portrait shows the same Meller square on him and on her, so shoppers judge fit and attitude before they judge a pack shot.
- Drag-to-compare HIM / HER split
- One frame, two faces, one image
- Product chip pinned to the slider
- Direct View link into that frame
The Designer Floor — Nine Rooms
Nine designer houses each get their own arch card on a dark drag-to-wander rail — Cartier, Prada, Dior, Celine, Off-White, Versace, Meller, Vysen and Dolce & Gabbana — every one carrying a single line of character.
- Nine brand rooms on one rail
- Arch cards with a one-line brand read
- Drag to wander — no pagination
- All Brands route into the full floor
Crafted In The Details
A macro band that slows the scroll down to hinges, acetate edges and temple tips — the argument for buying eyewear from an optical house rather than a marketplace listing.
- Macro photography shot on the branch floor
- Hinge, acetate and temple-tip detail
- Quiet band between two loud sections
- Craft framed as the reason to visit
The Lens Lab — Style In Every Prescription
A drag switch flips the portrait between optical and sun and runs five live lens tints, making the point plainly: every frame on the floor can carry your prescription.
- Optical ↔ Sun drag switch
- Five live lens-tint swatches
- Tinted, gradient or water-clear lenses
- Browse Optical / Browse Sunglasses routes
The Optical House — 42 Years
A single oversized 42 anchors the credibility block — four decades of prescriptions read, frames bent to fit and lenses cut in-house — beside a five-row service index.
- Forty-two years, set as the headline
- Five services indexed 01–05
- Arabic service labels beside the English
- Book an Eye Test as the block call-to-action
Small Faces — Kids Wear Glasses Proudly
The kids block breaks the neutral palette on purpose — black card, cobalt and orange discs — to say the branch keeps a corner, tough little frames and a patient fitting routine for first pairs.
- High-contrast colour break in the scroll
- Tough little frames, patient fitting
- The Kids Corner route
- Ask About Kids Frames on WhatsApp
Step Inside The Egypt Branch
A filmed walkthrough of the branch itself, with three selectable reels — the designer shelves, the new-collection reveal and the women’s luxury wall — where colour returns as you arrive.
- Three in-branch reels, one player
- Designer shelves, DULY wall, luxury wall
- Shot at the branch — not stock footage
- The Full Walkthrough route into Store
Find Your Frame
A four-question, no-wrong-answers picker — “Bold, or barely there?” — that narrows a wall of frames down to a shortlist without asking anyone to know their own face shape first.
- Four quick picks, no wrong answers
- Bilingual question cards
- Shortlist instead of a full-wall scroll
- Hands straight over to the catalogue
Seen At — Marassi Fashion Wonders
The culture block records where the brand turns up off the shop floor — Marassi — Fashion Wonders and the seasonal activations around it — so the name carries beyond the branch address.
- Marassi — Fashion Wonders highlight
- Seasonal activations and collaborations
- Event photography, not product photography
- Events & Collaborations route
Eyewear — The Rack
The full catalogue: twenty-two frames on one rack, with three filter groups stacked over a masonry grid that mixes clean pack shots against on-location stills.
- Twenty-two frames in one grid
- Type, audience and line filters
- Pack shot and lifestyle imagery side by side
- Wishlist heart on every card
DULY — The House Label Page
DULY gets its own full-bleed page: a cinematic hero, the positioning line, and The Lineup — Square, Oval, Geometric and Optical Round — closing on the branded case.
- Full-bleed cinematic hero
- Sun / Optical / New Models switches
- The Lineup — four house silhouettes
- New releases land at the Egypt branch first
Brands — Nine Points Of View
The designer floor as a page: nine rooms, one per house, each with a room number, a character line, a featured frame chip and a direct Ask About… route.
- Room 01–09, one house per room
- Alternating image / copy rhythm
- Featured frame chip per house
- Ask About… straight to WhatsApp
Store — The Egypt Branch
The store page turns the branch into a route: three walkthrough reels, six named zones from the designer shelves to the fitting lounge, then a Plan The Visit card.
- Three in-branch reels
- Six named zones inside the branch
- Plan The Visit — address, hours, phone
- WhatsApp the branch & Book an Eye Test
Services — The Optical Work
Five optical services written in plain words — eye tests, prescription lenses prepared in-house, frame fitting, kids fitting and in-store aftercare — beside a booking card that opens straight into WhatsApp.
- Five services, EN & AR labelled
- Lenses cut and fitted at the branch lab
- Preferred-day picker in the booking card
- Send via WhatsApp — the branch confirms
The website finally feels like walking into the branch — the frames, the brand walls, the lens lab, the corner we keep for the kids. Forty-two years of it, in one place.
How We Built It
From art direction to a live bilingual site — our four-step delivery for Al-Duliman Optics.
We set the visual rules first: hard grotesque headlines, one orange against near-black and off-white, and an Arabic line that sits beside every English one rather than under it.
We modelled the site on the branch: seven browsing lanes, twenty-two frames on the rack, nine designer rooms, one house label and five optical services — all authored as editable content.
The 360° showroom spin, the drag comparator, the lens-tint switch, the in-branch reel player and the drag-to-wander brand rail were built as reusable blocks on Laravel Blade with scoped CSS.
We cut the in-branch footage into three reels, shot the frames on the floor, wired every WhatsApp and eye-test route, then shipped the Egypt-branch site.
The Outcome
Made to be seen.
Putting a retail floor online?
We build public websites that behave like the room they came from — real product, real photography, and a path that ends in a booking or a message rather than a dead end.
