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Case Study · 2024

Biry Suits
Tailoring Excellence Online

Translating a heritage of bespoke craftsmanship into a digital experience worthy of an Egyptian tailoring house established in 2012.

Client
Biry Suits
Industry
Bespoke Tailoring
Services
Brand Identity · Logo · Website · Admin OS
Timeline
8 Weeks
Project Case Studies

Six chapters of the Biry Suits build.

Brand identity, public website and a custom-built admin OS — HRMS, CMS, ERP and accounting all under one roof. Tap any case study to step inside.

Case Study 01

Brand Identity

"A heritage spoken in gold and serif."

We rebuilt the Biry Suits identity from the ground up: a custom monogram and lockup family, a restrained gold-on-charcoal palette, a Cormorant Garamond + Inter type system, and a tone-of-voice handbook — all packaged as a bilingual EN/AR guideline ready for web, print, signage and tailored garment labels.

  • Logo Design
  • Colour Palette
  • Typography
  • Print & Signage
Custom Monogram Bilingual EN / AR Full Style Guide
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Case Study 02

Public Website

"A digital atelier, not a catalogue."

Twelve modular sections — every one designed with intent — that walk a visitor from headline to consultation booking without ever feeling like a templated e-commerce site. Lighthouse-tuned, lazy-loaded media, SEO-ready, and every contact-form submission wired straight into the admin Inquiries inbox.

  • Home / Hero Page
  • About / Story Page
  • Gallery Page
  • Contact & Booking
12 Modular Sections Bilingual EN / AR Lighthouse 98+
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Case Study 03

Custom ERP

"The bespoke business cycle, end to end."

A custom-built ERP designed around how a bespoke tailoring house actually runs — from new order, through invoice issuance and payment recording, all the way to fabric reorders, supplier payments and a four-vertical reporting suite. Every screen is bilingual EN/AR and reads off live operational tables.

  • Operations Dashboard
  • Orders & Invoices
  • Materials & Inventory
  • Reports
Real-Time KPIs 5 Order States 4 Report Verticals
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Case Study 04

HRMS

"Twenty-two staff, one HR brain."

A two-portal workforce model alongside a unified back-office: permanent-employee and daily-worker portals on the front, and on the back, Departments, Jobs, Employees, Attendance, Leave Management and a full Payroll engine. Every clock-in, leave day and piece-rate entry reconciles directly to a printable EN/AR payslip.

  • Employee Portal
  • Attendance
  • Salaries
  • Payroll Cycles
22 Active Staff Dual Portal Model Payslip Engine
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Case Study 05

CMS

"Marketing in the driver's seat."

A purpose-built content management layer that exposes every front-end section — hero, about, collections, gallery, videos and contact — as live-editable blocks. Pair it with the Inquiries inbox and a role-based access system, and marketing owns the public site end-to-end.

  • Home CMS
  • About us section
  • videos section
  • Settings
Self-Service CMS Lead Capture RBAC
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Case Study 06

Accounting

"A real chart of accounts, not a glorified ledger."

A double-entry-style accounting module: chart of accounts, journal entries, payment methods, income and expense sources with their transaction ledgers, and account-to-account transfers — all reconciled in real time into the dashboard's 148,646 cash-and-bank position.

  • Chart of Accounts
  • Journal Entries
  • Income & Expense Sources
  • Account Transfers
  • + 1 more inside
Double-Entry Live Balances 148,646 Tracked
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The Deliverable

We Built the Website

A fully custom web presence for Biry Suits — refined, elegant, and built to match the brand's bespoke identity.

01 · The Request

A Brand That Whispers Luxury

Biry Suits approached us with a clear vision: build a digital storefront that mirrors the precision, restraint and elegance of bespoke Egyptian tailoring.

After more than a decade of crafting fully customized suits, jackets, trousers, shirts, vests and overcoats by hand, the brand needed an online presence that did the work justice — a site where every pixel felt as considered as a hand-stitched lapel. The brief asked us to showcase the full product range, the customization library, and the heritage behind every garment, without ever feeling like a generic e-commerce template.

  • Communicate over a decade of bespoke heritage and craftsmanship.
  • Display 16 products across 5 garment types with elegant clarity.
  • Make the customization library (fabrics, buttons, linings, padding) intuitive to explore.
  • Convert browsing visitors into in-store and online consultation bookings.
02 · The Problem

Where The Existing Experience Fell Short

Before we started, the brand's online presence struggled to communicate the depth of the product. Three structural problems stood between Biry Suits and their digital ambitions.

01
Brand Misalignment

The previous site looked like a template — generic, bright and noisy — undermining a brand built on quiet luxury. Visitors couldn't sense the craft before they walked in.

02
Customization Confusion

With 5 fabric origins, 5 patterns, 8 buttons, 8 linings and 7 padding components, options were scattered across pages, making the configurator feel overwhelming rather than indulgent.

03
No Conversion Path

There was no clear path from inspiration to consultation. Users browsed beautiful suits but had no obvious way to book a fitting, ask a question or start a custom order.

03 · Our Solution

Designed Like A Bespoke Garment

We approached the build the way the client approaches a suit — measure twice, cut once. Every section was designed with intent, every interaction tuned for restraint, and every visual decision rooted in the brand's heritage of dark, warm, refined materials.

Identity System

A dark, gold-accented palette with Cormorant Garamond & Inter, anchoring every page in editorial calm.

Modular Layout

Twelve cleanly separated sections so editors can extend, reorder or replace blocks without breaking rhythm.

Customization Library

A single layered panel makes fabric, pattern, button, lining and padding choices feel curated, not catalog-like.

Performance First

Inline SVGs, system fonts as fallback, and lazy fade-ins keep the page fast on every device.

"

We didn't want a website. We wanted the digital equivalent of stepping inside our atelier. Hossam X Studios delivered exactly that — restrained, considered, and unmistakably Biry.

— Founder, Biry Suits
04 · Implementation

How We Built It

From the first measurement to the final stitch — our six-step delivery process for the Biry Suits experience.

01
Discovery & Brand Audit

We sat with the founder and master tailors, audited the existing brand assets, and mapped every product, fabric and customization option into a content inventory.

Stakeholder Interviews Content Audit Competitive Review
02
Information Architecture

We restructured the experience around twelve focused sections — Hero, About, Expertise, Range, Customization, Fabrics, Video, Gallery, Facts, Sitemap, CTA, Footer — each with one clear job.

Sitemap User Flows Section Briefs
03
Visual Design & Style System

We built a tokenized style system around a cream/gold/charcoal palette and the pairing of Cormorant Garamond and Inter — designed to feel editorial, not promotional.

Design Tokens Typography Component Kit
04
Front-End Development

Built on Laravel Blade with Bootstrap-grid scaffolding, scoped CSS variables and inline SVG iconography — no heavy framework, no design debt.

Laravel Blade CSS Variables SVG Icons Bootstrap Grid
05
Motion & Interaction

We added a single, restrained fade-up reveal driven by IntersectionObserver — enough motion to feel alive, never enough to upstage the product.

IntersectionObserver Hover States Scroll Reveal
06
QA & Launch

Cross-device QA on iOS, Android and major desktop browsers. Performance budget locked in before handoff and a post-launch monitoring window for early polish.

Responsive QA Performance Audit Post-Launch Support
Visual Showcase

Selected Screens

05 · Results

The Outcome

+182%
Time on Site
+64%
Consultation Bookings
98
Lighthouse Score
12
Modular Sections
Next Project

Have a brand worth tailoring?

We build digital experiences with the same care a master tailor brings to a hand-stitched lapel. If you have a story worth telling well, let's talk.