Green Hills Club
A Premium Sports & Lifestyle Destination
A bilingual web platform and operations dashboard built for a premium sports and lifestyle destination — where comfort meets sport for over 25 member families across 8 sports and 6 cultural lines.
Five chapters of the Green Hills Club build.
Public website, event booking, member portal, a ten-module admin dashboard and the CRM that ties them together — tap any case study to step inside.
Public Website
A bilingual EN/AR member-facing site — home, sports, cultural activities, events, gallery, board members and contact — every page driven live from the back office.
- Home / Hero
- Our Sports
- Cultural Activities
- Our Events
- + 3 more inside
Event Booking Flow
A booking loop tying the public events listing to the admin Events and Event Bookings modules — every reservation captured against a member, filterable and CSV-exportable.
- Public Events Listing
- Member Access
- Admin — Events Management
- Admin — Event Bookings
Membership & Registered Members
A member login/register surface on the public site backed by the admin Registered Members vault — National ID, marital status, family count and city for every household.
- Member Access — Login & Register
- Registered Members Vault
- Actual Members
Admin Operations Dashboard
The back-office command center — KPI dashboard, 880-entry translation dictionary, sports & cultural activities, gallery, events, board members, blogs, users, roles & settings — with a light/dark switcher.
- Dashboard — Overview KPIs
- Translation Dictionary
- Activities — Sports & Cultural
- Gallery
- + 2 more inside
CRM & Contact Management
Four sub-modules — Contact Inquiries, Potential Clients, Actual Members, Timeline Items — turning every public submission into a lead and every lead into a member.
- Contact Inquiries
- Potential Clients — Leads
- Actual Members
- Timeline Items — Audit Trail
We Built the Platform
A fully custom bilingual platform for Green Hills Club — member-facing experiences and operations dashboard, designed to match the club's premium identity.
A Single Platform for Members & Operations
Green Hills Club came to us with a clear ambition: build one digital home that markets the club to prospective members and runs the day-to-day operations behind the scenes — both in Arabic and English.
The team wanted to move beyond brochure-style web pages and disconnected spreadsheets. They needed a website that actually worked for them — one where every event, sport, blog post, and inquiry on the public site flowed directly into a structured admin dashboard, ready to convert into real members.
- Public website that reflects the comfort, energy and professionalism of the club.
- Bilingual experience (EN/AR) with full RTL support, managed from one place.
- Admin dashboard powering content, events, members and CRM in real time.
- Lead pipeline that captures contact submissions and never lets one slip through.
Where The Existing Workflow Fell Short
Before we started, the club's online presence and back-office systems were fragmented. Three structural problems kept getting in the way of growth.
The website lived separately from the operations team. Events, sports and blog content were updated manually across multiple places — slow, error-prone, and never quite in sync between English and Arabic.
Contact form submissions landed in inboxes and were forgotten. There was no pipeline from inquiry → potential client → active member, and no clear ownership over follow-ups.
Without proper user roles, every team member had access to everything — or nothing. Bilingual content management, in particular, was a recurring source of conflicts and overrides.
One Connected System, Two Audiences
We designed a single platform with two faces: a marketing-grade public site for visitors, and an operations-grade dashboard for the internal team. Every public-facing module — sports, events, blogs, gallery, board members — is powered by an admin counterpart, so what the team edits in the back-office shows up live on the site, in either language.
A dedicated translation layer keeps EN and AR content in sync with full RTL support across the entire experience.
From dashboard KPIs to settings — every operational area gets a focused workspace with its own permissions.
Inquiry → Potential Client → Active Member, with timeline interaction logs and full audit trail.
Granular per-module permissions so each team member sees only what they need, nothing more.
It stopped feeling like a website and started feeling like our operations platform. The team updates content in the morning, leads come in through the day, and everything stays in one place — in both languages.
How We Built It
From discovery to launch — our six-step delivery process for the Green Hills Club platform.
We sat with the club's operations, marketing and coaching teams, mapped every workflow that touched a member, and audited the existing site/content for what to keep, retire, or reframe.
We split the system into two surfaces — public site and admin — and defined the shared data model behind them so editing once meant publishing everywhere.
A green-led identity built around Plus Jakarta Sans, soft cards, and accessible contrast — paired with a light/dark theme switcher in the admin for long working sessions.
Built on Laravel with role-based access control, a translation engine for EN/AR strings, and a CRM data model purpose-built for the club's lead lifecycle.
Public site and dashboard delivered as a connected experience — same backend, two surfaces — with a responsive grid, smooth scroll reveals, and inline SVG iconography for performance.
Cross-device QA on iOS, Android and major desktop browsers; admin training sessions for the operations team; and a post-launch monitoring window for early polish and quick wins.
Selected Screens
The Outcome
Have an operation worth digitising?
We design connected platforms — public sites, admin dashboards and CRMs — that genuinely fit how your team works. If you have a story like Green Hills, let's talk.
