Gala Global
A Comprehensive Brand Platform
A complete reimagining of a creative agency's digital presence: transforming a fragmented portfolio into a story-driven case-study platform with a full custom CMS, integrated CRM pipeline, and editorial content engine.
Four chapters of the Gala Global build.
Public website, the embedded CRM, the editorial + work CMS, and the admin dashboard analysis — tap any case study to step inside.
Public Website
The galaglobal.co public surface — home, work, services, blog, magazine and contact — engineered to put case studies first and turn cold visitors into qualified leads.
- Home — Case-Study-Led Hero
- Work — Case Study Index & Detail
- Services Catalogue & Detail
- Blog & Magazine Layouts
- + 1 more inside
CRM
The end-to-end sales surface — Companies as parent records, Contacts tied to companies, top-of-funnel Leads, active Deals with values, and configurable multi-stage Pipelines that bend to how the team actually closes.
- Deals Pipeline
- Leads — Funnel Capture
- Pipelines — Configurable Workflows
- Contacts
CMS
A purpose-built content management layer covering the public site (Home / About / Contact), the editorial layer (Topics, Blogs, Magazine), the commercial layer (Case Studies, Services, Applications) and the access layer (Users, Roles, Clients).
- Website CMS — Home / About / Contact
- Hero Section CMS
- Our Works
- Featured Section CMS
Admin Dashboard Analysis
The central analytics hub. Overview tab fusing CRM Analytics (Deals, Deal Value, Leads, Companies) with Content Analytics (Blogs, Case Studies, Services, Users), a recent activity feed, and a Pipeline & Stage Analysis chart breaking deal value down by pipeline stage.
- Analytics Dashboard
- Roles & Permissions
- Topics Board
- Services Board
We Built the Brand Platform
A fully custom web presence for Gala Global — case-study-led, editorial in voice, and built on a CMS & CRM that match the agency's strategic ambition.
A Brand House That Actually Sells the Work.
Gala Global came to us with strong credentials — 15+ years of work, $15M+ secured for clients, and a roster including TMG and Palm Hills — but a digital presence that didn't match the caliber of the work. They needed a platform that could carry strategy decks, magazine content, and a real lead pipeline at the same time.
- A modern marketing site with case studies as the headline product, not a sub-page.
- A full editorial layer: blogs, magazine issues, topics, and content authority pieces.
- An end-to-end CRM — companies, contacts, leads, deals, pipelines — integrated with the public site.
- An admin dashboard where strategists can publish case studies without touching code.
- Analytics that connect content performance to pipeline value, not just page views.
A Premium Agency Trapped Inside a Brochure Site.
Three structural gaps were silently capping the agency's growth — every one of them invisible to clients but obvious in the funnel data.
Their best case studies — TMG repositioning, Palm Hills, Belban — lived as static PDFs. Prospects judged the agency by a thin services list instead of $15M of measurable outcomes.
Inbound leads landed in a shared Gmail with no stages, no ownership, and no follow-up cadence. Deals were lost because nobody knew whose turn it was.
Strategy thinking was published on Medium, magazine PDFs sat on Drive, and none of it was indexed under the Gala brand. Thought leadership wasn't compounding into traffic.
One Brand Platform. Public Story Front, Operating System Back.
We built Gala Global as two halves of the same product: a story-driven public site where every case study earns its place, and an operating layer where strategists publish, sellers track pipeline, and analytics tie content to revenue. Both halves share one design system and one source of truth.
Home, Work, and individual case-study pages designed as the agency's primary sales asset, with on-brand storytelling baked in.
Blogs, magazine issues, topics, and authority pieces — all SEO-structured and indexed under one Gala domain that compounds traffic.
Companies, contacts, leads, deals, and pipelines live inside the same admin — every contact form is a CRM record from day one.
Content trends, blog-by-topic performance, and pipeline-stage analysis in one dashboard — content ROI is finally legible.
For the first time, our website tells the same story we tell in pitch rooms. Prospects come in already convinced — we just confirm what the case studies already proved.
From Idea to Live Brand, Step by Step.
A seven-phase build over twelve weeks — starting from a blank page and ending at a live brand platform — with identity, logo, website, admin and launch all owned by one team.
Audited the existing site, interviewed strategists, and mapped the funnel from cold visitor to closed deal — surfacing the case-study-as-hero insight that drove the rest of the build.
Designed the Gala Global identity from scratch — custom logo mark and lockups, the warm cream + gold + serif system, voice, and brand guidelines packaged for web, print and pitch decks.
Reorganized 60+ pages into a clean hierarchy: home » work » case study » service » magazine » topic, with SEO and CRM in mind from the start.
Built the reusable component library on top of the new identity, and defined the case-study layout that scales across 10+ studies without bespoke work.
Delivered the marketing site with home, services, case studies, blog, magazine, FAQ, and contact — theme-aware light/dark and fully responsive.
Built the admin: users, roles, companies, contacts, leads, deals, pipelines, and the website management modules — all under one role-based dashboard.
Wired CRM analytics, content trends, and pipeline-stage analysis. Soft-launched with the team, then opened publicly with redirects from the old site.
Selected Screens
Outcomes That Tied Brand Work to Revenue.
Have a brand worth telling properly?
If your work is better than your website lets on, that's exactly the gap we close. Let's talk about what your platform should be doing for you.
