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Case Study · Corporate Training LMS

Blndd — Blending Expertise with Innovation in Corporate Learning.

A full-stack B2B SaaS LMS that runs the entire corporate training lifecycle — from Training Needs Analysis through certification — with online, in-class, and blended courses, an integrated CRM, subscription billing, and a multi-role admin OS.

Client
Blndd
Industry
EdTech · Corporate Training & Development
Services
Brand · Website · LMS · CRM · Admin OS
Timeline
20 Weeks
Live URL
blndd.net
Blndd Brand Hero / Dashboard

Four chapters of the Blndd build.

Public website, the blended LMS engine, the subscriptions & companies layer and the admin dashboard analysis — tap any case study to step inside.

Case Study 01

Public Website

"blndd.net — the marketing surface for an entire LMS."

The public-facing blndd.net site — home, the “Our LMS” overview, learning solutions, why-choose-us, trusted companies, signup / login and contact — fully responsive, SEO-structured, and wired directly to the admin Plans and Courses tables underneath.

  • Home & Landing
  • Our LMS Overview
  • Learning Solutions
  • Why Choose Us & Trusted Companies
  • + 2 more inside
Live at blndd.net SEO-Structured Plan / Course Sync
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Case Study 02

LMS — Learning Experience

"One catalogue, three modes, shared trainee and instructor records."

The trainee-facing learning engine — the learning dashboard, course catalogue, course details, lesson video player, section quizzes, progress tracking, and the in-class and private-course systems — all sharing one trainee, instructor and company schema.

  • Learning Dashboard
  • My Courses & Catalogue
  • Course Details
  • Lesson Video Player
  • + 4 more inside
13 Online + 6 In-Class 105+ Workshop Trainees Progress & Quizzes
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Case Study 03

Subscriptions & Companies

"Plans, billing and company accounts on one shared schema."

The commercial layer — the 5 plan tiers, per-user plans, active and current subscriptions, secure checkout, and the company profile + contact records — all keyed to the same companies and HR accounts the LMS already uses.

  • Plans & Tiers
  • User Plans
  • Active Subscriptions
  • Current Active Subscriptions
  • + 3 more inside
5 Plans · 3 Cycles 9 Companies · 22 HR Wallet + Bank Checkout
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Case Study 04

Dashboard Analysis

"Every active number across the platform — in one screen."

A real-time admin command center — the dashboard KPIs, the full features matrix, every enrolment, every course request, instructor management and the courses summary — each figure drilling through to its module of origin.

  • Admin Overview KPIs
  • All Features Matrix
  • All Enrolments
  • All Course Requests
  • + 2 more inside
13+ Modules Live All Enrolments 2,356 Reviews
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Blndd Live Platform Banner

Replace Static HR Training With a Living Learning Platform.

Blndd Request Visual

Organizations were running corporate training on a stitched-together mess of spreadsheets, instructor calendars, vendor portals and Excel attendance sheets. They asked for a single platform that could carry the full lifecycle: capture training needs, plan and run online + in-class + blended courses, manage instructors and trainees, collect payments, and prove impact to leadership.

  • One platform covering TNA, course catalogues, scheduling, enrolment, attendance and certification.
  • Three modes — online, in-class, and blended — sharing the same trainee, instructor and company records.
  • A subscription engine: tiered plans, configurable features, three billing cycles, regular and sale pricing.
  • An integrated CRM so leads, deals and partner companies live alongside the LMS.
  • HR-friendly request workflow — submit, approve, reject — with full audit trail.
  • Wallet + bank payment capture, per-company reconciliation, and finance reporting that leadership can trust.

Three Structural Failures Keeping HR Stuck.

Three structural failures kept training programs from scaling — and bolting integrations onto the existing tools would only have hidden the rot.

01
Fragmented Tools, No Single Source of Truth

HR teams ran TNA in one place, course catalogues in another, instructor calendars in a third, and attendance in a fourth — nothing reconciled.

02
No Way to Tier Pricing or Enforce Quotas

Without a plans + features layer, every deal was a custom contract; no entitlements meant no clean way to upsell or limit access.

03
Workshops + Online Courses Lived in Separate Worlds

Blended learning was the goal, but every system treated online and in-class as different products with different teams and reports.

One LMS. One CRM. One Subscription Engine.

We built Blndd as a unified Laravel SaaS with thirteen first-class modules — admin, online courses, in-class courses, private courses, plans, features, CRM, companies, instructors, trainees, requests, payments and TNA — sharing one schema, one role-based permission model, and one consistent grid pattern. A trainee enrolled in CRM, a course assigned in admin, and a payment captured in finance all reference the same person and company record.

Blndd System Diagram
Role-Based Access

A clean four-role model — Admin, HR, Instructor, Trainee — gates every screen, every action, and every API call across all 13 modules.

Plan + Feature Engine

Plans bind to features. Features control seats, course access and discount rates. One config drives entitlements platform-wide.

Blended By Design

Online lessons, in-class workshops and private courses all share the same trainee, instructor and company tables.

TNA-First Workflow

Every engagement starts with a structured Training Needs Analysis — feeding directly into requests and customization.

Blndd finally gave us one place to plan training, run it, charge for it and prove it worked — replacing four tools and a dozen spreadsheets.

Blndd Leadership
EdTech · Egypt

From Idea to Live, Step by Step.

An eight-phase build delivered as vertical slices — brand, public site, then platform module by module, with TNA and onboarding wired in at the end so the first cohort of HR partners hit a finished product.

01
Discovery & Strategy

Took the founder brief from a one-line concept to a real product brief: target users (HR, training managers), pricing model, scope of LMS coverage, success metrics and a phase plan locked before any pixels or code.

Idea Brief Audience Pricing Model Roadmap
02
Brand Identity & Logo

Designed the Blndd identity from scratch — custom wordmark and lockups, the red-on-navy palette, typography, voice and brand guidelines packaged for app, web and print.

Logo Color Typography Guidelines
03
Public Website Design & Build

Designed and shipped blndd.net — landing, plans, courses, instructors, blog and signup — fully responsive and SEO-structured.

Web Design Landing Plans SEO
04
Architecture & Foundations

Stood up the Laravel SaaS skeleton: auth, role-based access (Admin / HR / Trainee / Instructor), multi-tenant data model, and the plan + feature entitlement engine that everything else hangs off.

Laravel 11 Roles Entitlements
05
LMS Engine (Online + In-Class + Private)

Built the course catalogue, lesson player, in-class workshop manager and private-course system — with progress tracking, AI-powered recommendations and instructor mapping.

Online In-Class Blended
06
CRM, Companies & Trainees

Shipped the CRM (leads, contacts, companies, deals), companies + HR accounts module and trainees registry — wired so every trainee record ties back to a company, a deal and a plan.

CRM Pipeline Per-Company
07
Subscriptions, Plans & Payments

Plans, features, three billing cycles, payment capture (wallet + bank), reconciliation and a finance reporting layer.

Plans Wallet Bank Reconciliation
08
TNA, Requests & Launch

Wired the TNA submission workflow into requests, ran end-to-end QA, and launched blndd.net with onboarding for the first cohort of HR partners.

TNA Requests Launch

Selected Screens From the Build.

Blndd Desktop Admin Screen
Blndd Mobile Screen
Blndd Detail A
Blndd Detail B
Blndd Detail C

One Platform, Real Numbers.

13
Platform Modules
45
Active Trainees
86
Online Enrolments
2,356
Customer Reviews

Recognized by HR leaders at Nile Air, FieldCore (GE Company) and Global Brands Group (Microsoft Golden Partner), with over 2,356 customer reviews collected.

Blndd Closing Banner

Have a corporate training program that needs a real platform?

If your team is running training on spreadsheets, instructor calendars and a dozen vendor portals, that's exactly the build we just shipped. Let's talk about consolidation.