Public Website
The public face of Aura: a conversion-tuned storefront that browses the same live catalogue as the back office, an editorial layer of tips and guides that earns search traffic, and a contact surface that drops every message straight into the admin Concerns inbox. Mobile-first, fast, and wired end-to-end so a price or stock change in the dashboard is live on the shop in the same breath.
Every section, explained.
6 working sections inside Public Website — each one a screen we designed, built and tested in the live system.
Home / Hero
A full-bleed hero that leads with the brand promise and a single dominant call-to-action — followed by featured collections, new arrivals and trust signals, all pulled live from the catalogue so the homepage merchandises itself.
- Full-bleed hero with branded headline + CTA
- Featured collections pulled live from the catalogue
- New-arrivals and best-seller rails
- Optimised for above-the-fold conversion
Shop
The product catalogue surface — filterable by category, brand, gender and attribute, sorted by price or newness, with live stock state and add-to-cart reading off the same products table as the POS.
- Filter by category, brand, gender & attribute
- Live price & stock from the shared catalogue
- Sort, search and quick-view
- Add-to-cart wired to the same backend as the POS
Tips & Guides
An editorial layer of how-to tips and buying guides — CMS-managed, SEO-structured, and cross-linked to the products they reference so content does double duty as a discovery funnel.
- CMS-managed tips & buying guides
- SEO-structured headings, meta and slugs
- Cross-linked to referenced products
- Drives organic discovery into the shop
Blog
A long-form blog for brand storytelling and campaigns — categorised, paginated and authored from the admin, with featured imagery and a clean reading layout tuned for time-on-page.
- Categorised, paginated article index
- Authored and scheduled from the admin
- Featured imagery with lazy-loaded thumbs
- Editorial typography tuned for reading
About
A brand story page that introduces who Aura is and why it exists — CMS-controlled blocks so marketing can re-tell the story, add team or milestones, and refresh imagery without a developer in the loop.
- CMS-controlled hero, story and value blocks
- Team & milestone modules
- Image gallery with lazy loading
- Editorial, long-form layout
Contact
A single contact form wired straight into the admin Concerns inbox — every message timestamped, tagged with its originating page, and assignable to a team member from the back office.
- Submissions land in the admin Concerns inbox
- Anti-bot honeypot + request-time gating
- Auto-acknowledgement email to the sender
- Map, phone and email details surfaced
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Need a public website like this?
We design and build storefronts, POS and operations systems tailored to how your business actually sells — online and at the counter, on one source of truth.
