Brand Identity
We rebuilt the Biry Suits identity from the ground up: a custom monogram and lockup family, a restrained gold-on-charcoal palette, a Cormorant Garamond + Inter type system, and a tone-of-voice handbook — all packaged as a bilingual EN/AR guideline ready for web, print, signage and tailored garment labels.
Every section, explained.
4 working sections inside Brand Identity — each one a screen we designed, built and tested in the live system.
Logo Design
A custom Biry Suits monogram paired with a full family of lockups — primary, secondary, stacked and single-letter — engineered to hold their weight at every size, from a 32×32 favicon to a stone-cut shopfront sign.
- Custom monogram + horizontal & stacked lockups
- App icon, favicon and social avatar variants
- Vector, raster and foil-stamp-ready file formats
- Clear-space, minimum-size and colour usage rules
Colour Palette
Three anchor tones — Charcoal Black, Tailor Gold and Cream Linen — with a tightly defined neutrals scale. Every value is locked as a design token so digital and print stay in lock-step.
- Primary: Charcoal #0c0c0c, Gold #c9a96a, Cream #ece4d2
- Tokens shared across CSS variables and print colour profiles
- Accessible contrast pairings flagged in the guide
- Dark-mode-first system with cream-on-charcoal default
Typography
A pairing of Cormorant Garamond for editorial weight and Inter for utility — set against a generous type scale and 1.8+ line-height to make every page read like a printed brochure.
- Display: Cormorant Garamond (300/400/500 weights)
- Body: Inter (300/400/500/600 weights)
- Arabic pairing tested with RTL specimens
- Modular type scale across H1–H6 + body styles
Print & Signage
The identity carried through to physical artifacts — garment labels, business cards, hangers, hangtags and shopfront signage — using the same gold-on-charcoal palette as the digital surfaces.
- Garment labels, hangtags and packaging artwork
- Business cards, letterhead and stationery set
- Shopfront signage and storefront window art
- Foil-stamp and embroidery-ready vector files
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